I have to pass on this article that was printed in a recent NY Times Business section. It is entitled My Cortex Made Me Buy It.It is a must read for all of us that strive to place a smaller footprint of consumption on this earth . Basically the research is now there to prove that the brain is now programmed by advertising to fire up at the sight of a higher price tag on an consumable good, regardless whether the product is any different at all than a cheaper, less “desirable” version.
What have we done to ourselves to deserve this? !